Demographics and psychographics

This is some work on the demographic of my artist. As stated more specifically above the primary audience will be teenagers and young adults from working class or bellow families as well as secondary audience of more middle class who don't live in similar  conditions. Another reason for this audience is that some fans may be able to relate to what the rapper is saying and take inspiration from it. After doing some market research around 80% of the audience is male making it a primarily male following. This is usually due to the way artists will over sexualize women and objectify them, this is common in most modern rappers/hip hop artists. These fans would usually be between E class and c2, this is because these classes are the usual social classes of fans of rap and hip hop music, its stereotypical for higher classes to listen to different genres such as pop and classical. My demographic is slightly different t the real artist, the actual artists SonReal does various different genres of music including pop whereas I wanted my artist to be more grime/rap/hip hop. SonReal's demographic would be c2 and upwards as that's the general demographic of pop music.

Psychographics
 The general psychographic of my artist would be aspirers, this is typical in younger audiences and these often seek status and are more interested in fashion and their image which is very usual in fans of hip hop and rap music. The audiences also typically are teenagers to young adults which fit this psychographic. Another psychographic would be strugglers, strugglers often seek escape which is often in rap and hip hop music as in a lot of interviews successful rappers described music as their escape. Strugglers typically drink a lot of alcohol and smoke etc. which is a stereotype for rappers who often drink a lot and spend a large amount of money on booze and drugs. This is more common in the young adults rather than teenagers although it does still occur which is illegal another stereotype for teenagers who listen largely to hip hop and rap music. Often these fans desire to be like the artist who typically will follow these traits and conform to the stereotype.
This is very similar to the real artist SonReal's psychographic. I have decided to keep them similar as both are quite stereotypical audiences for this genre.