Vibe magazine

Vibe magazine is a great magazine to find new genres of music and research existing ones. The theme of the magazine is made to appeal to a diverse audience from all around the world. Vibe is providing a demographic experience when multicultural audiences are inspired by the magazine and music.

In terms of audience Vibe is quite balanced  in gender being 51% male and 49% female.
The age is more diverse.
From the charts bellow you can see the target audience of Vibe magazine would primarily be 21 or older African-Americans as these are the two highest by a long way in both age and ethnicity. This is also the stereotype of hip hop and rap fans. In terms of gender its aimed at both genders as its basically split evenly in half, this is different to other magazines such as XXL which has a primary male focus and a significantly higher male audience.