•During the research stages I decided to
use a diverse selection of media platforms such as Facebook, Blogger, Twitter
and Youtube as these all often offer music videos both produced by official
companies as well as people doing a similar course to myself. This helped with
both getting inspiration for a music video as well as helping me to understand
the codes and conventions of the different music genres in videos. The main
platform that I used for research was Youtube as it showed a lot of different
types of music videos helping me to understand what fans of different music
genres like to see in a music video, this varied from slam metal to pop to hip
hop. Eventually I decided to do hip hop as I found it to be more convenient to
film a music video of this genre. After doing research I found the music videos
are often a lot of quick shots in varying locations, normally in front of
somewhere rundown or in front of a car which I incorporated into my music video
several times in order to fit the genre well and focused a lot on the codes and
conventions. Another place I found to be helpful was music channels, although
they are not as popular were a great source of information as they show only
music videos once again allowing me to get a better understanding of the type
of videos different genres of music get.
Another great platform that helped with constructing my videos idea was Instagram. Almost all celebrities use this and this helped find outfits for my model to allow him to fit the genre more effectively, commonly hip hop artists wear clothing like snapbacks and Gucci which I tried to implement into my music video.
Photoshop
Similar to the reason I used Photoshop, I
decided to use Serif for my editing as I have used it in almost every project
previous to this one meaning I knew how to use it although be it limited as
Serif is not very advanced. Initially I wanted to use Sony Vegas cs6 as I use
that extremely often at home but we were given specific instructions to use
school computers to avoid any technical issues with laptops etc.
For the majority of my editing I used a
frame by frame animation technique involving paint. For each frame I wanted to
animate I needed to snipping tool the frame, paste it into paint, draw the
outline with my graphic tablet (Huion h420) and then save the image, paste it
back into serif and & overlay it over the frame I wanted to change. This
created a lot of lag problems in server because it was trying to render 60
different images for every one second which for school computers is a lot. In
order to fix this I deleted the clip of the frames unanimated and then dragged
the jpeg’s down into the slot where the clip would have been, although a long
process it was worth it eventually.
In planning stages Serif came in very
useful when I was planning my video as I was able to make an accurate animatic
on it by scanning in images of my storyboards via the page to computer scanner
and then crop each frame and place them in and extend the length of the still
image to that of the shot length to see if everything would fit. At first it
was slightly too long but a few small changes and reductions of some shots
allowed it all to fit and flow well.
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